It started with two picky testers.

Before GD-Meow was a brand, it was just a list. The bed that finally stayed fluffy. The bowl that didn't slide across the kitchen floor at dinner. The mat our older cat would actually sleep on in winter.

For every product we ended up loving, two cheaper ones had already failed. We were tired of paying a "cat tax" for branding — pretty websites, photos that didn't match what showed up, gear that lost its shape after three washes.

So we started making the things we actually wanted for our own floor.